For Atlanta businesses having a website redesigned, it can be an exciting time, but also stressful. Building or redesigning a site involves so much; the restructuring of architecture, writing fresh content, implementing new and innovative technologies, even brainstorming and coming up with new business strategies. You’ve worked with your web design team for countless hours – and when it’s all complete and your new business website is launched, it can seem almost like a letdown. Not to worry, there’s still plenty to do!
Having your company website built or redesigned is just the beginning; it’s what happens afterward that makes the difference in your success. What do we mean?
First of all, what good is a website if no one visits it? Determining the best strategies for driving targeted traffic is essential. There are lots of ways to drive traffic, both free and paid. Google ads (paid advertising), sending out an announcement about your new site to your email list, blogging, social media marketing, press releases, and word of mouth are just a few things that come to mind. Once your new site is launched, the work is just beginning!
Other than driving traffic, it’s also critical that you choose one or two key people in your organization to keep the website fresh. Many web design companies use WordPress, Drupal, and other CMS (content management systems) when developing a new site. These systems are easy to use, so it’s important that those key individuals you choose are trained in making updates – for instance adding a photo or content to a web page, or updating the blog with a new article). You want to keep your site current not only for SEO purposes, but also so those who visit repeatedly will find something new to enjoy or find the latest news about a new product, service, or development in your company.
What to do if you’re not sure where to begin once your website redesign is complete? Let our Atlanta web design team give you a hand! At EBB Web Design, we have a staff of professionals who focus intensely on specific areas of web design, development, promotion, and more. Contact us today and let us help you rise to the top.Google+