As experienced Atlanta web developers, we understand that many clients have the impression that once their website launches, it’s all done. Not by a long shot! This is when things are really just getting started. Sure, you have a nice, shiny new website that looks amazing and functions properly – but what’s next? Here’s a short website launch checklist we think you’ll find useful.
Your website won’t accomplish much if it just sits out there in cyberspace, other than perhaps collecting dust. It’s vital to establish success measures and set clear goals you can attain, then review and monitor whether you’re reaching those goals using analytical tools such as Google Analytics. Without monitoring success measures, how will you know if your website is working? You won’t.
How will you keep content fresh? Search engines (and people) crave fresh content. Your website launch strategy should include ways to engage your readers and educate/inform them, whether through blogging, social media, videos, or a combination of all of the above. Who wants to come back to your beautiful website if there’s nothing new? Nobody. Give your audience a great experience.
Be sure you have a trustworthy web development company on your side for support and maintenance. Launching a website doesn’t always go smoothly, and if there is a “glitch,” you need skilled professionals on your side. Whether you have an issue with functionality, or need additional design or maintenance performed, make sure your team is there to support you!
Marketing is an ongoing thing. Once your website is launched, you can’t sit back and expect the money to roll in. Marketing is a constant, online. SEO optimization, social media, developing email marketing campaigns – every company has to market in order to reach success and maintain their success, and a website on the internet is no different. Be creative, find ways to reach out to your target audience and engage potential clients.
At EBB Web Design, we understand how easy it would be to launch your website and do nothing else – but that doesn’t get results! Be aware of what you should know before your website launches, and count on our team to help you every step of the way.Google+