SEO is sometimes a difficult process for business owners to wrap their heads around, let alone implement. As Atlanta search engine optimization (SEO) professionals, we want to make it easier for you. Yes, implementing a solid strategy takes time, and while there are estimated to be about 200 factors that impact SEO ranking, the basics we’ve outlined below will help you climb higher in the SERPs!
Sure, all your competitors are battling for those coveted top spots on page one of the search results – but you can win the battle!
First, take a look at keyword density. You know which phrases and keywords your target audience uses to search, but how often are the most important keywords included in your content? They’re important, but at the same time you don’t want to go overboard as this is a no-no with Google. Take a look at your competitor’s site to see if they’re using phrases or keywords that may benefit your business, and consider a tool to help you assess keyword density such as SEO Book’s tool.
Concentrate on inbound links. No “link farms” or links that aren’t relevant to your business. You want to acquire inbound links gradually from high-quality, authoritative sources. Two great ways to build strong inbound links that will help your website rise in the ranks is to maintain a company blog that informs and entertains your customers, and engage in social media so others will share or link to the pages of your site.
Onsite SEO. This refers to your SEO efforts on your website. Search engines read code, so it isn’t viewed by the search engine “bots” in the same way humans view your site. Navigational structure, page titles, and meta description are important factors in onsite SEO. Primary links to your most relevant, important information should be included on your home page. Onsite SEO can be confusing and a bit complicated; you may want to have a professional handle this area when building or restructuring your site.
Social sharing. Participating in social media is critical, although it’s not the number of followers you have that impacts search ranking. What the search engines “see” is how often your content is shared by followers or others who read your content. If your content is engaging, entertaining, or valuable, others will share it with their networks! Including your most important keywords in your postings is a key factor as well. Link to your website from your social media accounts, and make it easy for those who read your blog to share posts.
Sitemaps are another important factor in SEO, as is the time it takes for your pages to load. Slow loading pages are not a good thing!
The goal of any business with a website is to rank on page one so potential customers can find you. Good SEO is vital to reaching that all important first page! For help climbing higher in the SERPs count on the Atlanta digital marketing team at EBB Web Design.Google+