At EBB Web Design, our Atlanta website design professionals know that a great logo is key to branding your company. Essentially, a logo helps potential and existing clients identify your company/products/services, and is the visual representation of all that you do, what your company stands for. Consumers tend to trust companies with an easily recognizable logo – and if you can’t take the time to have one designed, how well will you handle the needs of your clients?
When it comes to logo design, there are a few ‘rules’ you should keep in mind.
Simplicity is important. Your logo should be clean and functional, and most important of all, memorable. Avoid complicated or fussy, and stick to a simple design with a few strong elements. Think of the Nike ‘Swoosh.’ It doesn’t get much simpler than that!
Instead of trendy, think modern. Trends come and go. Your logo should look modern today, and modern a decade from now. Trendy logos tend to look outdated in no time, so ensure the elements of your logo will stand the test of time.
Clip art? No way! Clip art looks like clip art – amateurish and unprofessional. Original art will make your business stand apart, and is impressive to customers.
Think of all the ways your logo will be used. Versatility is the word here, as your logo should look clear and professional no matter where it’s used – t-shirts, business cards, your website, company letterhead, in email messages, wherever it’s displayed.
Graphics and fonts should be considered a single element. Conflicting messages can be the result when you combine an elegant font with a graphic that’s playful. When it comes to typeface, elements should complement, not compete.
Consider who your audience is, and the message you want to convey. When designing a logo, it’s critical to know what you are saying and who you are saying it to. What does your logo say about your company’s intelligence, the unique benefit you provide, your innovation or craftsmanship? Depending on your industry, make sure your logo “speaks” to the right audience, and communicates your competitive advantage.
While you may think a logo is a waste of time and energy, it can actually speak volumes to your customers, building trust in your brand, products, and services.
At EBB Web Design, our Atlanta digital marketing experts want to help your business reach unimaginable heights! With a focus on web design and development, mobile apps, and all things digital marketing, let us help you achieve your goals.Google+