As an Atlanta business owner with an online presence, no doubt you (or someone on staff) has found creating fresh content challenging at times. Original, valuable content is critical today to remain relevant in your industry and stay at the top of the search results pages. Considering Google often ranks content according to how “fresh” that content is, it’s a struggle you have to keep forging ahead with. Our Atlanta web design team has a few ideas to help keep the creative juices flowing!
Mine for topic ideas by browsing your social media platforms. What are your fans’ and followers’ interests? You can learn everything you could possibly need to know from relevant conversations and groups on Facebook, Google+, Twitter, etc. Where better to gain inspiration for content marketing?
Get technical. Whether through Google Alerts or other tools available, you can research topics that are trending in your industry. This is a great way to find out what your target audience likes, and what engages them. BuzzFeed Trending, Quora, and Buzzsumo are three research tools you’ll find helpful.
Keep track of content you like. Whether you come across landing pages, articles, or advertisements that capture your attention, you can keep track by “clipping” them on Pinterest. On those days when you’re just fresh out of content ideas, go look at your Pinterest or Evernote board!
Consider having an “outsider” do the hard work. Copywriters can sometimes create fresh, compelling content simply because they look at your business from a different perspective, and aren’t as close to your products or company as you are. Sometimes it takes creating a little distance to keep content fresh and engaging.
Naturally, you can take a peek at what your top competitors are writing about. While you never want to copy someone else’s content, browsing your competitors’ pages and blogs can give you ideas you may not have considered. As you come across a topic that’s relevant but that you haven’t written about, it will likely be one of those, “Oh, why didn’t I think of that?” moments.
Coming up with fresh, engaging content on a regular basis can definitely be tough – but it’s a necessary evil for success online today. Hopefully these tips will help get your creative juices flowing!
At EBB Web Design, our focus is helping Atlanta businesses develop a strong online presence and brand through effective web design, content, marketing, social media, and more. Trust our Atlanta digital marketing team to take your business to the top!Google+