As an Atlanta digital marketing agency, we know content marketing and content strategy are two different things, although they often overlap. Some people in the online marketing arena use these titles interchangeably, which isn’t correct, given they’re two different things. So, what are the differences?
A content strategy is exactly that – strategic planning, creation, and management of content for use in developing a web presence. By the way, content can by written text, video, white papers, infographics, and more.
If that makes sense, then what is content marketing? Content marketing is marketing content, which involves creating content with a targeted audience in mind (content that’s relevant to your audience and generates interest), and publishing or sharing this content on blogs, social media platforms, in videos, etc. The goal of content marketing is to attract a specific target audience and steer that audience toward a profitable action.
How this applies in inbound and outbound marketing. Outbound marketing, as you probably already know, is akin to making “cold calls.” For instance, sending out flyers in the mail or sending out a promotional email. Inbound marketing is often referred to as “attraction” marketing, because potential clients come to you, not vice-versa. So, how do content strategy and content marketing apply here?
A content strategy is parallel to inbound marketing, enhancing your website (or social media business page, etc.) so that visitors to your site or page enjoy a great user experience.
Content marketing, on the other hand, is about analyzing the profiles of those you consider your target audience, in terms of the type of content they write, share, or link to, so that you can create content these people are likely to share with others – more of a type of outbound marketing.
So, what do content marketing or content strategy have to do with websites? In a word, everything. Content strategy is necessary in website redesigns, and for enhancing the website visitor’s experience (inbound marketing). Content marketing comes into play when your focus is to increase brand recognition, build your site’s authority, gain a greater outreach, and spread the word about your site (outbound marketing.)
Yes, it’s a little confusing, but you can see the differences and where the two would overlap. This is just a brief article about the two to give you greater understanding of why they’re not the same.
Whether you’re considering a website redesign, don’t have a website and need to start from scratch, or simply need help with all of the confusion about content, give the Atlanta web design team at EBB Web Design a call today.Google+