Not too long ago, most content writers wrote with a focus on keywords, which were essential for SEO purposes and search engine ranking. While that’s still somewhat true today, more writers are trending toward social writing to engage potential customers. With the explosion of Facebook, Twitter, You Tube and other social-oriented venues, optimization of content is no longer a few paragraphs packed with keywords. Content writers, at least the good ones that keep up with the latest trends and strategies, know that writing a 400 word article and focusing on 2% keyword density (or whatever percentage the latest “expert” suggests) no longer cuts the mustard, so to speak.
Today, if you want to attract targeted traffic (thus potential leads and clients), it’s important to write for customers primarily, keeping search engines in the back of your mind. What difference does it make if your content is perfectly optimized with keywords and search engines love it, if no one wants to read it? Can you have an ideal blend of content marketing and SEO, as well as attract the attention of your target market AND the search engines? Of course you can. SEO writers have found that when the focus of the content is placed on providing the reader with value, keywords naturally fall into place – and this is how search engines like it.
Consider the explosive power of social media
The reason for all of this turmoil and confusion? People are becoming more and more “socially” engaged. Considering that every minute on the Internet there are close to 80,000 Facebook posts, 98,000 or so Tweets and over 600 videos uploaded on YouTube, it’s easy to see that social media, content marketing and SEO are a match made in heaven.
While it’s true that keywords will never go away or be ignored, it’s time to focus more on what your target audience wants, be more socially involved, and focus less on perfectly-placed keywords. That being said, target keywords can now be researched on the social web by discovering what topics are most often discussed in your niche.
Companies that develop a content marketing strategy that incorporates SEO and social media find that they become more visible, and are a relevant resource to their customers for the long-term. Does your business lean toward that “perfect” keyword optimization, or toward the wants/needs of the customer? Blend the two, and you will have the perfect recipe for success.
If you have questions about content marketing for SEO, or you’re wondering how we can help you with your SEO efforts, contact us for a FREE consultation.
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