“Content marketing” is, and has been, a critical buzzword for some time for businesses marketing online, because of one good reason – it works, and works well, when approached the right way.
Ultimately, consumers don’t like “in their face” marketing tactics, and content marketing is unobtrusive. You’re creating content that’s relevant, valuable, and that really helps your audience, which in turn leads to loyal, trusting customers – and greater brand awareness.
Social media content shouldn’t be overly promotional. Your posts should be engaging, educational, and written to help/inform your audience. Most experts agree it’s a good idea to stick to 80% helpful and engaging content, with only about 20% being promotional. If you constantly promote your products or services, you’ll quickly lose fans and followers. Share other people’s content that’s relevant (but not from competitors), your blog posts, images, anything that’s interesting and your audience will find useful. What you post or share on your social media platforms should be consistent with the content you offer on your blog and website.
What does a blog do? Not only is it valuable for SEO purposes, because you’ll incorporate keywords into the body and title of your posts, but most important, it will educate your readers and provide answers to the questions they have. Whether you update your blog with posts weekly, every two weeks, or even twice each week, be sure to keep it consistent and create content your audience will look forward to. By blogging on a set schedule, those who anticipate reading your next post will know when to expect it.
Your content needs a voice so your brand is recognizable by your audience. Whether you’re composing an email, creating social media content or a blog post, it’s vital to be consistent in the content you create and develop a voice that people will recognize as your company’s.
It sounds complicated, but it really isn’t all that difficult once you develop a voice for your brand and keep a critical eye out to ensure your content remains consistent across all of your marketing efforts. Above all, your customers and audience are priority one – make sure your primary focus is to help, answer questions, educate, and engage.
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