What is content marketing? Essentially, it’s the concept of compelling stories shared with target customers, stories that offer guidance, information, value and build your authority in your industry. Unlike blatant ads, content is genuine, engaging, and meant to gently move the reader toward making the decision you want him or her to make. No pushy sales tactics, ever.
As an Atlanta digital marketing firm who’s seen all of the trends and changes in SEO, web design, and marketing over the past few years, we know that today, content marketing is critical to online success. While crafting fresh, valuable content can be about driving sales, it’s also about building relationships. Great content helps those who consume it feel more connected to your brand – and you.
So, how can you get involved in content marketing?
You may think of content as simply an article on the web. Actually, it’s much more! Anything someone can digest on the Internet is content, whether it’s a blog post, podcast, webinar, YouTube video, website page, email newsletter, or social media post.
In creating content, put yourself in the shoes of your target customer. What would you want to know or learn if you were the reader? What would be your most important pain points or need? Instead of creating content in a way that’s “salesy,” craft it in a way that truly speaks to the need of the reader. It’s also extremely important to give away tips, suggestions, or other information instead of trying to constantly “sell” this info. This is how you build trust and brand equity.
If you cannot create content yourself that’s engaging and that will be shared, re-tweeted, or “liked” via social media, have a talented writer do it for you.
Content marketing also impacts SEO, not just humans
Not too long ago search engines were all about finding the websites that were highly keyword optimized and had tons of inbound links. Not so today! Google wants to deliver the most authentic, relevant results to searchers, which leads us to, once more, CONTENT. Google doesn’t want promotional, keyword stuffed garbage; they want users of the Internet to have the best possible experience.
As you can see, creating unique, quality content on a regular basis will win the race online, and leave you at the top of the search results!
At EBB Web Design, our digital marketing professionals share one common goal: to push your business to the top! Call us today to learn more about our services.Google+