As a business owner with a website, you know it’s critical to get a good amount of targeted traffic coming to the pages of your site. Even more important is getting visitors to come back, and converting those visitors to leads and buyers! So, how do you cultivate relationships and increase your success? Our Atlanta online marketing team has a few conversion rate optimization tips we think you’ll find helpful.
First, create killer content. Not just your average content, but super high-quality content that engages your audience and keeps visitors coming back for more. You want to provide content your visitors won’t find on every other site, content that compels readers to hit the “Follow” or “Share” button!
Be actively involved in your online community. Commenting on relevant industry blogs, providing guest blogs for others in your industry – there are lots of ways to make your brand more recognizable and increase visibility. Be sure that in everything you write (even blog comments), you add value.
Increase your exposure. How to get the word out after you’ve developed content your audience will find fresh, thoughtful, and engaging? Sharing on social media is a great way to start, but also consider email promotions designed for your target customers, industry discussion groups and forums, even retargeting campaigns.
Engage visitors once they arrive at your website
Encourage feedback by asking your readers their opinions on what you’ve shared! It’s the only way you’ll know if you’re delivering the value your readers want.
Make contact by asking visitors to sign up for your newsletter or other incentives. When visitors do return, reward them with a discount, coupon, or other incentive.
Yes, tons of targeted traffic is what you want – but what you want even more is to build relationships with those who visit your site and turn them into buying customers! Hopefully these tips will help you understand the importance of spectacular content, sharing, becoming involved in your community, and providing incentives for those who return to your website.
At EBB Web Design, our Atlanta digital marketing team is dedicated to YOUR success! Give us a call today, and find out what we can do for you.Google+