For B2B (Business to Business) websites, it’s critical to build and maintain a successful brand, considering the competition is overwhelming, to say the least. How do you encourage your target audience to come back to your website when you’re floating in a sea of over a billions websites on the web? Your website has to be phenomenal, up-to-date, and hard working – period. Unfortunately, it could actually be doing more harm than good! Here are a few signs that your website may actually be damaging your business.
Are your users getting what they came for? Poor user experience is a top reason for failure. An amazing website is developed from the ground up with the user’s needs as top priority! From the navigation of your site to home page messaging, CTA (calls-to-action) to broken links that result in page errors and the speed of your site, every little thing matters. Additionally, a B2B site that’s mobile-friendly is essential, as 40% of people who use mobile devices and have an unpleasant experience will go on to your competitors. If all of the above aren’t in line, it can have an enormous impact on not only your brand, but your company’s reputation.
Lack of contact information. How can anyone trust a website that has no (or very little) contact information? Phone numbers, email addresses, business hours, physical addresses in some cases, all of these things make your business more trustworthy. When a visitor wants more information or has questions, you have to be easily accessible. Consider providing contact info on every page of your site, and link ONLY to up-to-date social media profiles so prospective clients can get the information/answers they’re in search of.
Is your B2B website seemingly “invisible” in search engine results? When your website can’t be found in the search engine results pages for a relevant and important search query, it should be a red flag! Today fresh, informative content that’s updated on a regular basis is essential to visibility. SEO consists of not only optimizing your website’s pages, but creating fresh content, quality (and relevant) backlinks to the pages of your site, social media engagement, press releases, and in some cases reputation management.
If you’ve thought about the above and still can’t figure out where your B2B website is going wrong, contact the Atlanta digital marketing & SEO team at EBBB Web Design. Our experts know how to pinpoint problems – and how to correct them!Google+