Most companies who have a website today know that blogging is important for several reasons – higher rankings with the search engines, building authority, engaging and informing potential clients, and more. If writing isn’t really your thing, how can you create a successful blog post that will accomplish your goals? You can either write your posts yourself, have someone on staff take care of it, or hire a writer who’s experienced in blogging. Whichever direction you choose to go, we have a checklist below we think you’ll find helpful in creating a blog post that your website visitors will love.
First, ask yourself a few questions. What is your goal in writing the blog post? Who exactly is your audience, and what questions do readers want answers to? What does your target audience expect to learn, and what are the most important points you want to get across? Knowing the answers to these questions will help make writing easier and quicker.
Next, brainstorm a bit. What is it your readers really want to know, and what are their most pertinent questions. Jot down a list of questions, making them as specific as possible. This will help in structuring your post, as you can answer these questions – and the answers become the primary content of your article.
Once you know what you’re writing about, do a little research. You may be an expert on the subject, or know very little about it. Either way, researching will provide you with several sources so that you can write in a way that is compelling, engaging, and that offers value. By checking a handful of sources, you are essentially validating the information you are providing to readers.
Determine the keywords your audience is using in searching for information. This is how people find what they’re looking for online! There are many keyword tools online that will help you see what words or phrases people actually use when searching for your products, services, or company. You can even determine what the most asked questions are, helping you even more in your blog writing! Use the key terms and phrases you find in your research sparingly throughout your blog, so that search engines (and more importantly, potential customers) find your blog post.
Now that you have your questions, some information you’ve researched, and the right keywords, you’re ready to create an outline and fill in the blanks. Depending on what you’re writing about, including numbered lists and bullet points can help break up your content into digestible pieces, and also makes it possible for the reader to jump to the section they really want to read.
Last but certainly not least, proofread!! Nothing looks more unprofessional than a blog post that contains spelling and grammar errors. Proofread your content, then do it again – or even have someone else do it, as a second set of eyes often catches something you don’t catch yourself.
Writing a blog article can be a challenge for many business owners, especially those who don’t like to write or who have a difficult time coming up with fresh ideas and topics. At EBB Web Design, our Atlanta digital marketing team includes writers who are happy to take care of the writing for you! Give us a call today for all of your content needs.Google+