Today, people looking for products or services rarely flip through the Yellow Pages; instead they go to the web. If you’re a real estate professional, what will those searching for your services find as they browse the internet? Will they even find you at all? Custom real estate website design is vital for success. First and foremost, potential clients must be able to find you. Once they do, your website should reflect your experience, knowledge, dedication to helping buyers find the perfect home, your professionalism, and so much more.
Here are some of the top reasons you’ll want to choose a custom real estate web design agency:
Search engine optimization or SEO. People searching for homes, or who want to sell their property, search using all kinds of keywords or search phrases, and your website must be properly optimized so potential clients can easily find you, regardless of how they search. SEO also ensures search engines will find your website, and helps your real estate company rank higher in the results pages. Meaning, you’ll be more visible.
Branding. Your website design must carry through your brand with consistent, exceptional design. In turn, the design of your site should provide pertinent information, while captivating prospective clients.
Curb appeal. As a real estate professional, you certainly know what this means, and it’s true of professional design as well. While SEO works to help people find your site, professional design is what keeps them there. It’s that all-important first impression, just as those searching for a home get from the moment they see the exterior elements. Those first few seconds is all it takes for someone to decide if they will stay or go.
Style and personality. Websites can be cold, or they can convey certain feelings, personality, or style – what sets you apart from your competitors. A custom website can make those who land on your site feel as if they know you somewhat before they ever meet with you in person. Those searching for information, products, or services on the web, like to know a little about the “real” person or people behind a company.
Generating leads. Real estate is an industry that’s highly competitive today, and while a personal approach is just as important as ever, your website can work hard for you in terms of generating leads, when designed by a professional.
Which brings us to IDX integration. In simple terms, this means, once the most recent listings hit the MLS, they will be available through your custom website. Leads generated through MLS listings at your real estate website are YOUR leads!
There are countless reasons to consider custom real estate website design, in addition to those we mentioned above. Stand out, stand apart, intrigue those who visit your site, and enjoy a new level of success. At EBB Web Design, we strive for excellence in all we do, and are committed to helping our clients achieve a far greater online presence. Contact us today!Google+