For any real estate agent a website is a key staple; it’s your ‘home’ on the web, the hub where the action takes place. The web platform you choose and the company you choose to build a custom real estate website with IDX integration with can literally make or break your success online! So, what are the “must haves?”
A theme that’s mobile responsive. You may think “duh,” but you would be surprised at the number of people who don’t give this any thought. Today nearly everyone uses a mobile device to browse the web, and a great user experience is vital. No long page scrolls, and content that’s broken up so it can be easily read and digested. It’s about creation more than design shape and size.
Super fast loading. Think about the times you’ve stumbled upon a website that seems to take FOREVER (and it may have just been 10 or 15 seconds) to load. Users want what they want, and they want it now. Pages should load in three seconds or less, otherwise you’re susceptible to losing potential leads or clients to your competitors.
IDX integration that’s user friendly. You may not think you need IDX integration, but you do if you want those searching for a home to be able to access listings from the MLS database from your own website. What is the most visited section of a real estate website? The MLS board listings. Those searching for a home want all the details, from photos and maps to virtual tours and options that allow them to put in certain criteria such as size, city, price, number of bedrooms and more. Enough said!
A blog is great for increasing traffic and keeping visitors informed. While a blog isn’t an absolute must, it can go a long way toward showcasing your knowledge and expertise while informing and educating potential buyers and sellers. It’s also a great tool for generating traffic from search engines and social platforms. A blog is an ideal place for sharing your knowledge about the community whether it has to do with local events, employment, quality of schools, neighborhood safety, or even the weather.
As a real estate agent, isn’t your desire to generate leads and business, stand apart from other agents, and to genuinely make the search for a home as simple and stress-free as possible for the client? Custom real estate websites with integrated IDX can help you accomplish all of this and more.
To learn more, contact the team at EBB Web Design in Atlanta today. Without our clients’ success we wouldn’t be where we are today!Google+