Today, it’s fairly easy to build your own website, IF you want to use a template that potentially thousands of other businesses use. For example, WordPress offers an endless selection of templates, and lots of people use them. However, if you really want your offer to stand out and attract attention, go for custom web design. Why? Not only can you set your business apart, but it’s also easier to build brand recognition and have a website that truly represents what your company is all about.
There are certain industries that demand custom web design. For example, a law firm, interior design or construction/home remodeling company would definitely benefit from a website that is unique and appealing. Even in affiliate marketing, many companies offer affiliates their own website, however these sites are not customizable, making it impossible to implement effective SEO tactics. In essence, this means that the website will never be found in search engine results. So, what’s the point?
Advantages of custom website design
Having a website that is unique in terms of services offered, products, design and content quality will ensure you stand out, catching your visitors’ attention. It is a proven fact that you must capture a visitor’s attention in the first 3 to 5 seconds, or they’re gone forever – most likely to your competitors.
A custom design offers a particular experience to the visitor through unique features, easy navigation and valuable, compelling content. A capable web design company will be able to make your website compatible with the products or services you offer. From graphic elements and content to navigation, videos and color scheme, your website will offer a look and “feel” that is suited to your brand/offer. Depending on your industry, that experience may be one that is relaxed, energetic, soothing, exciting or simply professional.
Your brand is perhaps the most important aspect of your business – it’s what people recognize, what makes them trust you. How do website design and brand work together? Color, character, emotion, visuals integrated into the design, size and position of logo, tone of voice – all of these things help to reflect your brand.
Which way will you go with your business? If you want to reach your ultimate level of success, the answer is really a no-brainer.
If you’re interested in having a custom website designed for your business, give us a call at 877-323-0661 for a free, no obligation consultation. We have packages that fit nearly every need.
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