Most business owners don’t have time to waste – and if you take a DIY approach to website design, that’s likely what you will end up with – wasted time. To be blunt, if you choose to design your own company website using stock templates and designs, it will not result in a website that truly performs for your company, as a website that’s created by professional web designers will. Why?
DIY (design-it-yourself) systems severely limit your options. These applications give you very little flexibility, and you’re limited to pay layouts, fonts, images, etc. that are standardized; it’s virtually impossible to create a design that’s customized to your needs. You do have a few tools to work with, but what you can accomplish doesn’t even come close to what a professional designer can accomplish in terms of the look and feel of your website, and its functionality.
Stock templates may leave you with a website that looks very similar to your competitors’ websites. These “cookie-cutter” templates make it impossible to design a site that is as unique as your business. You want your website to reflect your vision, brand, and concept. This cannot be accomplished with stock templates.
Are you a content and SEO expert? Most business owners are not – and stock website designs severely restrict the ability to optimize the site for search engines. In addition, the quality and uniqueness of your content must be exceptional in order to capture the search engines’ attention. Content is what keeps visitors on your site, and converts them to leads and/or customers. The content you create must also contain keyword phrases people use in searching for your services or products, a tough goal to accomplish while keeping the content engaging and informative. A few things to ponder!
Designing a website that is powerful and works to attract both search engines and potential clients – and then keep those visitors on your site and convert them – is difficult and extremely time consuming. Do you have a lot of time to spare? Your website is the online “hub” of your business, the central point of all that you do. It must reflect professionalism.
As Atlanta web designers with years of hands-on experience, we know our business – and you’re the expert on your business. If you demand only the best for your business, count on EBB Web Design for unparalleled results.Google+