A great messaging strategy is essential for the success of every business. Many brands experience great results and never change their message for years or even decades (think Apple, MasterCard, L’Oreal). For most companies, this just doesn’t work. You may have a great brand that consumers recognize, but if your messaging is off it may be time to rethink your strategy.
It’s fairly easy to know if your message isn’t as effective as it once was; some indications include lagging sales or a decline in social media engagement. Social media can provide a lot more insight than you can imagine – for instance, you can analyze your competitors’ messaging using social media to see how and what they’re doing to give you an idea of what you may be doing wrong.
What’s happened, and why isn’t your message snatching the attention of your target audience as it once did? Our Atlanta digital marketing team has a few suggestions to help ensure your messaging strategy is working.
Tell your company’s story in a way that connects with your audience, letting them know you’re authentic and honest.
Know the need of your target consumers. Buyers want value today, and they want information that’s important and addresses their need. When developing content, whether for your blog, email campaign, etc., integrate a slight sense in your message to the reader that by not reading your blogs or email messages, they may miss something that’s valuable.
Be sure you communicate in your customers’ language. Language is critical whether you’re creating a webpage, social media post, or blog article. Those in more technical industries use a different language than those in the beauty industry. The real estate investment industry uses a language that’s different from the vacation or travel industry. You get the drift – speak to your audience in a way that they understand, and make it engaging.
Sure, keeping your message fresh so your customers stay interested can be a challenge. At EBB Web Design, we’re all about developing websites, brands, and marketing messages to help Atlanta companies grow their success. Give us a call today, and don’t let another day go by while you sit idly wondering what to do next!Google+