As an Atlanta business owner, you know generating leads is critical for your success – you have to keep bringing in new customers! We know it’s easier said than done, given how competitive the search engines are, but we have a few lead generation strategies we think you’ll find useful – and more importantly, effective.
Every business owner knows that today, cold calling just doesn’t work. People hate being conked over the head with blatant ads or bombarded with emails they didn’t ask for. Here’s what works:
Website optimization. Your website should include simple navigation that’s customer-focused. Make it easy for visitors to find what they’re looking for! Customer-focused content that’s highly-targeted to your audience, calls-to-action that are enticing, and appealing design all work to give your visitor a great experience.
Search engine optimization. Unlike a decade ago, SEO is not about cramming your pages with keywords and gathering all the backlinks you can possibly get, whether they’re relevant or not. What it IS about is providing value to your reader, creating compelling, unique content that invites sharing via social media, links from others in your industry who want to share your fantastic content, and including your most important keywords or search terms sparingly in your content. Keywords should fall naturally into your content, along with synonyms. Content marketing is the primary focus today for effective SEO and lead generation!
PPC advertising. Pay-per-click advertising is frowned upon by some, but it’s a paid advertising platform that still works in terms of generating valuable leads. PPC is tricky, though, so it’s important to know what you’re doing, or have experts in paid advertising help you to ensure your ads generate quality leads.
Social media. Who would have thought five years ago that social media would have anything at all to do with generating business leads? Today, social media is a HUGE component of a digital marketing campaign, one that is essential for generating valuable leads. Users of social media platforms such as Facebook, Twitter, Google+, etc. often follow or are a “fan” of their favorite brands. When they comment or like a post from those brands or even share news, all of their friends/followers know it as well. You can imagine how viral social media can be!
Generating leads is actually easier today than it once was, given that anyone can create compelling, valuable content and share it via social media, blog posts, videos, etc. Even better, aside from PPC advertising, most of the work can be done at little or no cost!
At EBB Web Design, our focus is to ensure businesses reach their highest level of success online while building their brands, increasing visibility, and gaining the trust of targeted consumers. Our Atlanta digital marketing team is ready to take you to the top!Google+