If you’re an Atlanta business owner who hasn’t given 2017 much thought and intends to just keep going with the flow, good luck – you’re going to need it. What happens when you keep doing the same old thing? You get the same old results, which usually isn’t good in our digital world where everything moves and changes at lightning speed. If you want to make 2017 a spectacular year for your business online, our Atlanta web design and digital marketing experts have a few ideas you won’t want to miss!
First of all, make sure you stay current with advancing technology. With the constant updates, it’s likely your business will be affected. Existing and potential clients are web-savvy, and they expect that your business is as well. Fresh ideas and innovation are what will set your business apart from the rest!
Are you setting goals? Whether daily, weekly, or monthly (and preferably all three), setting goals is essential to staying on top of where your business is – and where it’s going. Even more important is making sure your staff/team are aware of company goals, and how to ensure you reach them.
Mobile-friendliness is job one. Google has been focusing heavily on websites that are mobile-friendly for a couple of years now, which means if your website isn’t yet mobile-friendly you could be “demoted” by the largest search engine in the world. Something you definitely want to avoid!
Design that’s age-responsive. You may be saying, “what?” Yes, age-responsive design is coming of age, so to speak, as web designers are learning how to develop websites that adjust to the age of the user in terms of navigation and ease of use, color schemes, font size, how competent the user is, etc. You want anyone of any age to be able to find what they’re searching for on your website without difficulty or frustration.
The intertwining of content and social media marketing. Blog posts, articles, and other fresh content shouldn’t be considered separate from social media marketing; instead, they should merge as one! Create great content that engages, enlightens, and informs, and focus your social marketing on that content. Make sure your content is personalized in a way that’s unique to your business, that it sells your brand, and sets you apart. Exceptional content that’s consistent, along with a solid social presence, will ensure people are taking notice of (and even talking about) your products, services, brand, business, etc.
There are dozens of topics we could cover to make sure you don’t get the same old results in 2017 as you’ve experienced in years past, including video, automation software, personalization, and more. Ultimately, if you want improved results for your business in 2017 you’ll have to stay up-to-date with ever-changing web design and digital marketing trends. At EBB Web Design, our Atlanta digital marketing team is ready to help you take on any and all challenges of the new year!Google+