At EBB Web Design, our professional team of Atlanta SEO experts know that search engine optimization will always exist, and be an important part of high ranking and improved visibility. However, we also know that today, traditional SEO isn’t enough – it takes well-rounded overall digital marketing strategies to experience the best possible results online, which includes building brand trust, increasing leads/conversions, and gaining new customers.
Today, it’s a coordination game of sorts. Not only are keywords and inbound links important, social media, content marketing, and the technical infrastructure of your website are just as essential. Rather than ranking #1 on Google for your key search terms, it’s about creating a web business that brings in customers from a variety of sources.
Interacting with your target customers via social media and blogs are key today, as consumers are more concerned about trust and getting a feel for those companies they are considering a relationship with. Through social media and content marketing, companies become “real people” to prospective leads and customers, instead of just a “business with a website.” Remember the old static websites of a decade ago, where every page remained the same day after day, month after month, year after year? The visitor had nothing new or fresh to inform, educate, or entertain. This is what you want to avoid at all costs!
Content marketing is exactly what it sounds like – you market your knowledge, products, authority, etc. by providing valuable, engaging content through your website’s pages, blog posts, posts on social media, videos, and more. The goal is to create content so compelling, followers can’t wait to see what you share next! In years past, companies were afraid of “giving away too much” in content for fear their visitors would no longer need to make a purchase. In today’s online climate, you can’t give away too much; in fact, it is your giving of value, information, and answers that make consumers trust you and WANT to buy from you.
Social media is a vital business strategy for businesses of all sizes today, and allows followers and friends to interact with you and learn more about what you do. Social media has made it possible for consumers to know more about the merchants they spend their money with, new products in development, what’s on sale next week – it’s a more personal relationship and way of communicating than in the past.
If you’re a business owner who seems to be “stuck” in the traditional SEO methods of a decade ago, it’s time to develop a well-rounded digital marketing strategy. Search engine optimization is not dead, but it IS very different. At EBB Web Design, our SEO professionals can help you make the leap from the old to the new. Give us a call today!Google+