Digital marketing consists of all of the “smaller pieces” necessary for companies to become more visible and increase brand awareness on the Internet. Essentially, if you want your website or blog to be found by those in need of your solution, it won’t happen with a website alone. Online, much of a company’s success is being in the right place (in front of your target audience) at the right time. At EBB Web Design, our Atlanta digital marketing agency has helped countless clients get to where they want to be – and stay there.
What are the components of digital marketing? Content marketing, pay-per-click (PPC) advertising, social media marketing, and SEO, or search engine optimization. Of all of these, SEO and PPC are the most difficult for individuals who are not trained in these skills. Try PPC on your own without any guidance, and you are likely to make a huge dent in your marketing budget. Pay-per-click is tricky business, to put it bluntly.
Search engine optimization is the implementing of specific strategies to help your website rank higher in the search results pages. These strategies include strong link building, social media signals, and on- and off-page optimization for keywords and search terms. If it all sounds a little technical, it is. This is why you need a team of professionals who are highly skilled in digital marketing!
Can a business owner with a website learn all of the strategies used in effective online marketing? Yes, but it would be extremely time consuming – and by the time you have a grasp on one strategy, the trends change. Search engine algorithms are ever-changing, which means the way digital marketing is approached is constantly changing as well. The two things that may remain more constant are content and social media marketing. Even with these, fine-tuning is important.
Ultimately, the goal you have for your website and online presence is to increase brand awareness, attract new clients, and grow your profits. For amazing results, let the Atlanta digital marketing experts at EBB Web Design help! Helping companies achieve their goals online is our passion, it’s what we do.Google+