You can have SEO professionals audit your website, or you can perform some of the basic steps yourself. The fact is, after all of the Google updates it’s really about getting back to basics. For the last several years, many SEO firms, as well as do-it-yourselfers, have really “pushed the envelope” so to speak when optimizing websites, perhaps taking it a bit too far. It’s time to re-think search engine optimization, and take things back to a simpler place and time. The truth is, it’s really only become simpler to optimize your website, not more difficult.
Should you consider an SEO audit? While professionals completely analyze your website in-depth to determine what’s working, what isn’t, and where changes should be made, here are a few tips for conducting your own audit.
Analyze your meta descriptions. A meta description should be created for each page of your website, describing briefly what is found on each particular page. For instance, our “SEO training” page has this meta description: E.B.B. Interactive is an Atlanta & Honolulu SEO Company offering SEO Training and SEO Consulting to companies nationwide. FREE SEO TOOLS!
When checking your meta descriptions, be sure that it’s no longer than 150 or 160 characters, and that keywords are used in the front end. The meta description for each page should be unique from the rest of your pages. It’s also a good idea to check that your description does not contain the page title, and instead expands on the promise of your page title.
Page titles. Again, your page title should be unique, and none of your pages should be titled exactly as another. Keep it brief, about 70 characters or less – and use your most important keywords. Also, it’s a good idea to check and make certain that what you believe are page titles really are, and not a headline instead. You can look in your HTML code and make certain your page title is flanked by
Don’t forget H1 tags! H1 tags should be used on the most important headline on your page. It’s important that the keywords you want the page to rank for are included in this headline. In addition, it’s important that you don’t over-use the H1 tags; instead, use H2 and H3 tags for additional headlines on your page.
Anchor text should be descriptive, not simply “click here.” Many people use text in links that simply says “click here.” This does nothing to tell the search engines what the page being linked to is about! Anchor text should give your readers an idea of what they will find when they click through your link – and search engines, too. And here’s something you may not know: If you’re linking to another page on your website more than once from the same web page, make sure the first link is keyword optimized, as search engines will basically ignore those after the first.
These are a few things you can do to analyze your website yourself, and you can see it’s not rocket science! Keep these tips in mind when performing your own SEO audit, or for a more in-depth analysis rely on professionals.Google+