It’s that time of year again, already! As the new school year approaches, parents will be shopping for back-to-school deals on classroom supplies, clothes, shoes, backpacks, and other goods. Just as no child wants to be the last to make it to the playground, as a business, you don’t want to miss out on a huge opportunity because of bad timing, so take advantage of the ecommerce tips below.
If you’re an ecommerce retailer, here’s why timing is so critical during that “back-to-school” time of year between mid-July and the first of September:
First, SEO takes time and involves both on-site elements and off-site initiatives. If you’ve never handled the search engine optimization aspects yourself, believe us – it’s tricky. As early as possible, start optimizing source code, site speed, and fixing title and meta tags. This is a pivotal time, and to be successful you need to make back-to-school the main focus of your ecommerce site. Infographics and creative content that’s not “pushy” in terms of being too much like a sales pitch will help you rank well.
Start your promotions NOW. Parents may start their back-to-school shopping nearly as soon as the previous school year ends, or as late as a week or two before the next school year begins. Considering all the various types of paid search ads and which will target specific shoppers, get your promotions in gear now. Additionally, remarketing can be an amazing tool to snatch those customers who’ve already been exposed to your products, so think about remarketing initiatives and specific targeting if you get your initial promotions out early enough.
Create a solid social media campaign. Personalization in advertising is key, and you should post great quality content frequently. You want your audience to take notice, so consider repeated posts across several social media accounts. Keep in mind that, like SEO, building really effective social media takes time – so get started now!
Don’t forget mobile! Nearly 60% of consumers will use smartphones when shopping for back-to-school, so a mobile website is absolutely essential. The last thing you want is frustrated shoppers who can’t navigate your website using a mobile device – they’ll go to your competitors who DO have a mobile website.
Timing is everything when it comes to back-to-school for ecommerce sites. By starting now and using effective marketing strategies, your sales will rock!
At EBB Web Design our Atlanta online marketing experts know how difficult it can be to put all the pieces together. Let us help with your marketing campaigns!Google+