Lots of people use Facebook today – to keep in touch with classmates from decades ago, current friends, family, etc. That said, if you’re an Atlanta business and wondering how to use Facebook ads, your knowledge about using the giant social media channel probably comes to a screeching halt. You understand commenting, sharing, and “liking” but anything more involved than that may be over your head. So, is it really that difficult to use Facebook ads for your business, and do so successfully? Not at all – let us explain.
By answering four questions, you can create Facebook ads that accomplish your goals. These include:
- What is your purpose?
- Who is your audience?
- What is your budget?
- What format or style suits you?
When we ask, “What is your purpose?,” we mean beyond making money. Of course you want to make money, but your goal should be deeper than this. Is your desire to directly improve online retail, increase brand awareness, or to get more clicks on that website you just had redesigned? Answering this question is critical to your success with Facebook ads.
Who is your audience? As a business owner, this is information you must have in order to succeed in any area of marketing. Who is your ideal client, and how old is he or she? Where do your target clients live, what are their career personas, education levels, and purchasing behaviors? Defining precisely who it is you want your ads to attract most is important; after all, millennials or twenty-something’s aren’t going to look twice (or maybe even once) at an ad targeted toward baby boomers. See what we mean?
What’s your budget? Even if you don’t have a large advertising budget, it’s not the ‘big bucks’ that matter – it’s how engaging your ad is to your target audience. Budget strategically, and keep in mind that there is some flexibility when it comes to the platform’s bidding process. While it will probably seem confusing at first, you’ll catch on. It’s a good idea to have someone who understands the bidding process help you initially, whether you want to run ads for one day or over the course of a month. Budget strategically, and stick to it.
What style or format will work best for your audience? You can choose from a video, Canvas, a single photo, multiple videos or images (Carousel), even a slideshow of multiple photos. Canvas provides an ad experience that’s mobile-friendly, and videos/gifs are growing in popularity. Consider your industry, your audience, your objective, and other factors when determining the format that will work best for your company.
Here’s some more great information straight from Facebook that will help you create ads for your business that perform beyond your expectations!
At EBB Web Design, our Atlanta digital marketing team is dedicated to one thing – helping you secure your goals and reach the highest possible level of success on the web. Give us a call today for all of your web design and marketing needs!Google+