On February 4, Bloomberg announced that social media giant Facebook is said to be creating a location-tracking app for mobile use that makes it possible to track the location of users. While the plans are not yet public, reliable sources have revealed that the app will run even when the program is not open on the handset, and will assist users in locating friends who are nearby.
Considering there are more than 1 billion users of Facebook today, the new app will be beneficial not only to users, but to the site itself as Facebook will be able to sell advertising based on users’ daily habits and their whereabouts. Privacy advocates and some consumers may not be too thrilled about the app, as many are already concerned about how Facebook handles private information. However, according to Facebook’s data-use policy, they may already have permission from users to run an app of this type, as the policy informs users that data may be used regarding location to help the company “serve ads that might be more relevant,” and to offer or suggest deals or events in the nearby area that may be of interest to users.
The new app, which thus far hasn’t been named, will allow users to find where their friends are located in “real life.” Users’ most recent location will be shared with friends within close geographical proximity.
According to CNET, Facebook’s new project is similar to apps such as Apple’s Find My Friends, Google’s Latitude and Foursquare. CNET calls these types of apps a “privacy minefield and battery drain” at their worst. Will Facebook release the new app inside their mobile app, or as one on its own that users opt into explicitly by downloading it? Guess we’ll see what happens later this month, when the new app is revealed!
Are you considering your own mobile application? At E.B.B. Interactive, our mobile app developers have the skill and experience essential to reaching the level of success you expect! Contact us today to discuss your project or idea.Google+