For six years running, “Facebook” has been the most-searched term the world over. What does that say about what this mega social media site can do to give your online business more exposure? Volumes.
The most important thing online businesses can do, no matter how small or large, is to create a Facebook page that is properly designed and well thought-out. Poorly designed pages can actually hurt your business, which is worse than not having a page at all. Because any information (i.e. quotes, links, keywords) that are on Facebook can easily come up in the search results, it is essential that what you place on the site adds value and does nothing that could potentially hurt your business or reputation. As Facebook switches all pages to the Timeline layout, they’re getting more strict on how much you can actually “push” your users to interact with your brand. No more hiding content behind a forced “like”. No more “Like us by clicking the button above” with a cute little arrow pointing the way. That’s okay, though. The intention behind this maneuver is to have genuine interaction occur. You should be earning your customers’ business, rather than buying it or pitching it. That’s what makes inbound marketing so valuable. Customers obtained through true inbound marketing provide more value to your company, and are usually retained longer, as opposed to a customer who was acquired through direct marketing.
In short, a great Facebook page that is consistently updated with informative, valuable content can give your business the appearance of being an “authority” in your industry, and add to the trust factor. It may also be the first impression a potential client or lead gets of your company (which is often the only one that matters), so make it good.
How else can you use Facebook for SEO purposes? Make sure you make your company’s name/branding obvious, and create titles for your URL, page and tabs carefully. Get links from a variety of sources. Make the most out of custom tab and wall content by using your target keywords and phrases, and building custom tabs utilizing Heading (H1) text. Optimize your multimedia – your videos should have good titles that contain keywords you are targeting.
Most of all, be interactive and connect with people. After all, that’s what social networking is all about! If you haven’t considered Facebook as a part of your SEO strategy, it’s time to get onboard. The two go hand-in-hand. SEO needs social and social needs SEO. It’s the way of the algorithms…at least, for now!
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