It’s been all the talk lately. Well, actually it’s been all the talk for a while, but since the launch of Google+, the battle conversations have exponentially increased. You have your Google purists on one side and the Facebook fanatics on the other, each insisting that their party is winning. It’s our very own modern-day version of a Presidential election.
If you want to break it down to a pure numbers game for a comparison, Google is certainly ahead of the game. Currently, they generate approximately $24 per user, whereas Facebook is generating significantly less than their arch enemy per user. Facebook is operating in the range of generating $4 per user. It seems since Facebook’s inception monetizing their platform has been their problem. With the introduction of Facebook ads it seemed like they had fixed that problem, but it appears they’ve still got some work on their plate.
Google has done a tremendous job of enticing businesses of all sizes to use their plethora of tools to promote their business. Whether it’s AdWords, Places, Adsense, etc., there are many options to use. While Facebook is currently boasting higher search statistics, business pages, and their “new” ‘Facebook For Business’ center, the problem boils down to generating income.
Some argue that Facebook’s “comeback” with their announcement of the ‘Facebook For Business’ center is simply hype of what previously existed. The real threat will come when Google+ announces their own business pages. With this added featured, Facebook could easily become the second MySpace of our generation. We are literally watching a battle of the technological giants right before our eyes, and it will probably be something that influences how internet-based businesses operate in the future.
What is your take on the situation? Do you find yourself perusing through Facebook for information on businesses? Or are you searching Google? While Google+ has exclusivity running on their side due to the fact that the program is not currently released to the general public, it makes it difficult to predict what are hard statistical facts and what is hype. Not to mention, a lot of these conjectures are based on fictitious Google+ business pages that haven’t been seen. At the same time, Facebook has needed to step up their suite of business offerings for some time. Facebook ads could be a huge accomplishment and monetizing beast if they figured out how to gauge it correctly. One of its largest drawbacks are its filtering capabilities. Recent statistics have also mentioned that the majority of Facebook users are women in a middle-aged range. This doesn’t speak highly to a diverse audience for businesses to advertise to.
Who will win? Google or Facebook? Or is it just too early to tell?Google+