Many Atlanta businesses who have a website never think about “cleaning it up,” or giving it a good scrubbing occasionally to freshen things up a bit. Website maintenance is important. As you can imagine, visitors who come to your website appreciate something new and fresh, as opposed to the same old thing year after year. What can you do to renovate your website and give it new life?
Here are a few tips from our web design pros:
Check your website for consistency. Does it flow smoothly from one page to the next, and offer a uniform appearance? Or, if someone were to leave one page and go to another on your site, might they think they’ve landed on a completely different website? Consistency is essential for establishing your brand. From the fonts, graphics, voice, and logo, consistency helps reinforce your brand in the minds of your clients and visitors.
Has your content been updated – or even trashed – in a while? What was important to your clients three years ago may not really speak to them today. Sometimes it’s good to give outdated or dull content the heave-ho. You need fresh, relevant content that addresses your visitors’ problems and concerns and provides solutions for the here and now, 2015! Add new pages, or at least update the old ones if you don’t completely eliminate them.
How is your SEO working for you? Search using Google, Yahoo, or other search engines using keywords people would normally use to find your products, service, or company name. Better yet, search from several different computers. Can you find your website on the first page or two of the search engine results? If not, it’s time for an SEO overhaul. Being found is critical, so if you aren’t familiar with search engine optimization, hire someone to do it for you.
How are your visuals? Today, people have very short attention spans. While written content (text) is important, use pictures and video to convey your message as much as possible. Visuals let visitors absorb your message more quickly, and have greater impact.
Is the design of your website attention-grabbing? Remember, visitors browsing your website won’t stay long if it doesn’t capture their attention. The overall design and “look” of your website is highly important; you don’t want a website that looks like it was designed in 2002, and hasn’t been updated since!
Is it time to overhaul your website design or give it a good scrubbing? At EBB Web Design, our Atlanta web design team is comprised of experts in every aspect of a highly visible online presence including content, SEO, design, coding, marketing, and more. Give us a call today!Google+