Every business owner today knows we live in a digital age – and that most businesses do have a website. When you begin asking yourself, “Is it time to update my website?”, it probably is. Our Atlanta web design professionals have a few tips to help you know for certain when it’s time for an update.
Did you know that about three-quarters of people who use the internet base a company’s credibility on a website’s design? While it seems astounding, that was the finding of a Stanford University study. Consider the following questions, and whether you can answer “yes” to most of them (better yet, all of them).
Does your website reflect your value proposition, new clients, partners, or products, your company’s vision, or even a new phone number or location? It’s vital that your website is in line with your current brand, so even the most minor change requires an update.
Have you had your website updated or redesigned in the last two or three years? If not, how long has it been? Since 2006? So long you can’t even remember? It’s definitely time.
Is your website responsive, user-friendly, and intuitive? Frustrating navigation, not being able to access your website or have it display properly on a tablet or smartphone – these are things that will DEFINITELY drive potential clients straight to your competitors!
Can those browsing your website easily find company contact information and social sharing buttons? If you participate in social media (which you should), your sharing buttons should be located in a prominent, high traffic area. The same is true of your contact info – you want it to be obvious to visitors who may want to contact you about your product or service.
Do you have a simple URL, and does your website look modern and up-to-date? Nothing is worse than a super-long URL that people not only can’t remember, but that’s hard to type in. If your website strikes visitors as one that was created in 1998 – duh! It’s way past time for an update.
Online, your website is your most important business tool. It’s your storefront, your virtual real estate on the world wide web. Give potential clients what they’re looking for, and make a killer first impression!
Need assistance updating your website or having it completely redesigned? At EBB Web Design, our Atlanta web design experts are ready to begin work on your project today.Google+