At EBB Web Design, we understand that all businesses need a ‘creative strategy’ in order to be successful and intriguing to potential clients. Ultimately, what you do online can define and emphasize your brand, getting you the notice and attention necessary to compete and rise above your competitors. So, as an Atlanta business, what are the foundations that affect your business growth online?
Measuring your marketing efforts. Are your SEO efforts working? Is web traffic and sales increasing, or social engagement showing promise? Conversion rates, traffic, sales, and other benchmarks are fairly easy to measure using analytical data. When one marketing tactic isn’t effective, try others or improve on those that aren’t as effective. In order to be creative and stand apart, extensive research is invaluable. Three core steps can make a difference – research, creativity, and strategic planning.
How do you get to where you want to be? Creating a roadmap is essential for businesses who take their presence online. You want to get from point A to point B, but how can you get around the threats and obstacles? Ensure your employees understand the goal, and have a clear roadmap of how to get there. It may require multiple marketing plans that approach specific targets. It’s vital to not only address your business’s strengths, but identify potential weak points, opportunities, and threats. Developing a creative marketing strategy requires that you are aware of all of the above.
Be on top of what’s happening within your industry. Who are the leaders, and how are they staying on top? What’s happening in social media in your industry, and what are the newest technologies on the horizon? In order to stay ahead in your industry, knowing what’s happening is key. How can you do this? Visit news sites on the web relevant to your industry, read the latest trade magazines, attend industry conferences. The importance of staying up-to-date cannot be stressed enough.
Influence your target audience’s behavior. As an Atlanta business, you no doubt have very specific actions you want your visitors or audience to take. It may be to sign up for your company newsletter or the latest news (thereby creating a new lead), to make a purchase, or to participate in a survey. Whatever it is, you must establish very precise and effective calls to action and create an intuitive pathway for online visitors. Perhaps your website isn’t interactive or user-friendly enough, or your content doesn’t compel visitors to take action. Take action, make changes!
Are you successfully building your brand, and setting a stable foundation for the future of your business online? At EBB Web Design, our Atlanta digital marketing team consists of professionals who can help you achieve your ultimate success. Give us a call today!Google+