In order for your small- to medium-sized business to be its most visible in the search engine results (meaning it shows up where your target audience will find you, near the top of the page), there are a few tactics you must implement. Today, you can’t simply build a website, then “set it and forget it.” The competition is tough in nearly every industry; to stay on top, it takes work – plain and simple. There are no “free rides” on the Internet!
Here are four powerful SEO-boosting tips that will help you reach and maintain success without spending an exorbitant amount of money.
Keep your content fresh, and relevant
Nothing is more important today to Google and other search engines than fresh, valuable content. A decade ago, you could get away with a “static” web page that never changed – but not so much today.
Constantly update your content, and not just on your website. By updating business listings, blogs and social media pages on a regular basis, your business will remain relevant.
Don’t just use your keywords – know them, and how they work
Even if you have an SEO firm to implement SEO tactics, it’s important that you know what your relevant keywords are and understand their importance in your success. Also, the key terms and phrases that your target market use to find your product/service may change occasionally, so it’s crucial you stay up-to-date with new and popular topics. This can be done by engaging on social media sites and following what your competition is doing!
Also consider using Google Analytics, a tool that can be extremely useful in building a strong (and effective) keyword list that applies to your target audience.
Ask for reviews
While this may seem a bit intimidating, it is a fact that about 70% of people who go online in search of a product or service look for reviews before buying. Sure, it’s tough to just blatantly ask for a review – but think of subtle ways to get your clients to review your product/service. Tell them that their opinion is important to you, and that their comments help you provide a better product/service.
Engage with your audience through social media
Not “up” on social media? It’s time you are! Every single day, conversations are taking place on Facebook, Twitter, LinkedIn and other social networking platforms. Today, search engines take notice of these comments, reviews and conversations, which means that when your business is mentioned, it can impact your search engine rankings.
These are four easy tactics to implement that don’t cost you a thing! Apply them to your online business, and watch as your success rises to new levels.
Interested in receiving a free, no obligation SEO consultation? Give us a ring at 877-323-0661! We’ll be happy to discuss your business’ unique needs.
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