For the past year or so, effective SEO and becoming more visible online has largely been about content marketing. The problem is, after you’ve created your best content and exhausted all of your ideas, it’s hard to stay inspired or find the motivation to create more. As a highly trusted and capable Atlanta content marketing company, we realize the importance of compelling, fresh, engaging content – but we also realize that sometimes, you’re just fresh out of original ideas. What to do?
Dig ideas from your customers! Here’s how:
Look at the questions they’re asking everywhere online. Whether on relevant industry blogs or forums, on social media sites like LinkedIn or Twitter, take the time to browse for a bit. What questions are you seeing over and over that need answers? What is your target audience talking about? These are topics that need content!
Come out and ask them online. There is nothing at all wrong with asking your customers what topics they’re interested in. You can accomplish this by sending out an email market research survey, or by asking for content suggestions on Facebook, Google+, or any other social media sites you use on a regular basis.
Answer your own FAQ. Many companies have a page on their website of frequently asked questions, questions that visitors and customers tend to ask over and over again. Why not take a close look at those questions, and turn the answers to each into a page of content?
Monitor the searches within your website. By tracking the searches visitors perform on your website, you can easily determine just what content your customers want! When a visitor searches on your site, they are essentially TELLING you what they want. Give it to them in the form of great content.
What better way to create engaging, unique content that search engines AND people love than to take ideas straight from potential and existing customers?
At EBB Web Design, we know that the more great content you can provide readers, the more successful your business will be online. Don’t have the time or the talent to craft engaging content? Contact our team of Atlanta content marketing professionals today.Google+