As a top Atlanta website design agency, we know the importance and value of great content marketing, not only for increasing brand awareness, leads, and customers, but also for boosting your SEO efforts as well. Creating content takes time, thought, and effort if you’re going to deliver value and information people actually want to read. That said, if no one sees your content, what good is it? We’ve got a few tips for helping ensure your content gets noticed.
Have a company blog? If you don’t, you absolutely should. If you do have a blog, make sure the most recent posts are featured on your site’s home page so visitors easily see it without searching.
Include social share icons on your blog posts so readers can share the content they find interesting, entertaining, or valuable to their own pages, where their friends and followers will see it.
Create internal links on your website. Whether linking from a blog post to a page on your website or to another blog post that’s relevant, cross-linking your content not only helps in terms of search engine rankings, but also keeps users on your site longer.
Occasionally, mention others in your content. It may be a thought leader in your industry, a related company that’s not in direct competition with your own, or simply an article or blog post you love that’s somehow related to what you’re writing about in your own content. If you mention a person or company, shoot off an email to them with a link to your article and tell them you would appreciate them sharing with their own friends/followers/professional circle.
Make sure your blog posts include visuals. People are drawn to images, whether an infographic, GIFs, video, illustration, or photo. When you include visuals, it’s more likely your post will not only be read, but shared as well.
Distribute your content on social media platforms. Whether Facebook, Twitter, Instagram, or other platforms/channels work best for you, make sure you distribute your blog articles and other content on a consistent basis. When you only share your content every now and then, or when you think about it, people aren’t as likely to visit your page – because they know the odds are nothing new will be there. Set a schedule and stick to it. For instance, if you decide you’ll post your content on Facebook on Thursdays, Fridays and Saturdays at 2 p.m., do it.
Optimize your content for search engine purposes. SEO is still important today because, without it, no one could find what they are looking for! Sprinkle your keywords and phrases in your content; it will help search rankings AND help those who are searching for what you’re writing about find your content.
The internet only gets bigger every day, so having your content seen is more difficult than ever, given all the noise and competition. These are a few of the many things you can do to make sure your content is seen (and read) by someone other than yourself – hopefully by many!
EBB Web Design is a digital marketing and website design agency located in Atlanta, serving clients across the U.S. For all of your design, development, social media, content, or marketing needs, count on our versatile team of professionals!Google+