The majority of Atlanta businesses today have a website, whether a small or large company. We know that most companies don’t have an endless marketing or advertising budget, so it’s important to get the most ‘bang for your buck’ when it comes to your business website. While it IS the smartest investment you can make, given that more people shop online today than ever before, you do want to make the most of it.
Our web design experts have a fun way of looking at it so that you understand just what it is you want your website to accomplish.
Collecting contact info. Remember those old Rolodex’s that used to be on every desk in the office 20 years ago? You don’t see those much anymore, because you really don’t need them if your website collects contact information for you. It’s vital for your site to be appealing, inviting, and share information if you want potential clients or contacts to give up their name, email address, or other info. Offer something that’s relevant and perceived as valuable in exchange for this information.
Let your fingers do the walking…through the Yellow Pages? Not so much, anymore. Our guess is that most people find it a lot easier and quicker to jump online and look something up than to flip through hundreds of pages while going through the alphabet in their heads. This means that they should be able to find your website, which isn’t quite as easy as placing a business listing in the phone book. This is why SEO, or search engine optimization is so important in web design. Make sure your team of developers are savvy when it comes to search engine rankings!
Who are you? Yes, that’s an old song – but it’s also a question you should answer when developing your identity brand. Whether your business is related to health, electronics, shoes, plumbing services, or you’re a doctor or attorney, it’s important to stand apart with a brand people recognize and remember. A website is one way to reflect your brand. Think about it; if you go to a law firm’s website, you don’t expect to see bright yellow and baby blue colors, or a playful looking design. Consider what potential customers would expect to see when visiting your website, how you can differentiate your business, what your tone of voice should be, your mission or message – all of these things combine to create a strong brand identity.
Your store doesn’t have 9 to 5 hours, so make it easy for consumers. If you sell products online and will have an ecommerce website, it’s critical to make the purchase as simple as possible for the buyer. Unlike in the brick and mortar world, there may not be anyone there at 2 a.m. to answer questions or help with checkout when someone’s shopping online. User-friendly is key here – you don’t want to lose leads and sales!
Yes, our world is certainly changing. If you’re going to keep up and succeed as a business, you need a website. At EBB Web Design, our Atlanta digital marketing and web design team makes sure you get the biggest bang for your buck! Give us a call today.Google+