As unbelievable as it may sound, wireless devices (smartphones, tablets, etc.) outnumber the world’s human population today! For this reason – and a few more we’ll explain below – it is essential that your website is accessible on a mobile device, and that it is optimized for mobile browsing. As a highly trusted San Francisco mobile web development firm, we know how critical it is that your target customers can access your business on-the-go, from wherever they may be.
Whether you choose a dedicated mobile site or responsive website design, here are a few reasons to “go mobile”
- In 2012, about 55% of consumers bought local products and services using their mobile devices.
- Worldwide, there are over 1 billion smart phones in circulation; 91.4 million of those are used by the U.S. population.
- In 2011, mobile devices accounted for about $240 billion in transactions.
- Of those who own cell phones (which is just about everybody), 17% of those people use their phones almost exclusively to access the internet.
Now that you’re updated on a few of the reasons why you should go mobile, should you opt for a dedicated mobile site or RWD (responsive website design)?
What is a dedicated mobile site? Essentially, it is a copy of your traditional website. Sometimes these smaller, easier to navigate sites are hosted on a sub domain. When you feel that you cannot afford responsive web design or need just a small section of your website to be mobile friendly, you may want to consider a dedicated approach.
Responsive website design is just that – a website that is responsive from any device it may be accessed by, whether a laptop, PC, smartphone, or tablet. This option is definitely more versatile, but usually a bit more costly. When implemented by a talented web development company, responsible web design offers a better experience for customers and enhanced usability.
To sum it up, users of mobile devices get frustrated when they can’t properly access a website because it doesn’t display properly on a smaller screen, they can’t find the navigation, etc. This usually results in a potential customer leaving the site, a huge drawback in a world that has gone mobile!
At EBB Web Design, we offer mobile web development services you can count on to make your business highly visible for those on the go. Let us help kick your success up a notch!Google+