If you’re familiar with SEO and have been around the Internet for a while, you’ve probably noticed that any time Google algorithm updates hit (or anytime that we’re aware of it, anyway) it seems like the entire world goes into an uproar. What now? How will it affect my website’s ranking? Will I rank higher, or will my website drop off the face of the earth? At EBB Web Design, our Atlanta SEO professionals can assure you that most algorithm updates get far more attention than they deserve. What do we mean by that?
In a nutshell, when you do things right to begin with, you don’t have to worry whether Google’s algorithm updates will affect you. The fact is, algorithm updates happen up to 600 times per year – and most of us only know about the updates that Google LETS us know about. Basically, Google just wants to deliver the most relevant, quality results to users. When you put the customer first and freshen up your website to add more value and information to users, Google will reward you with higher rankings.
Google’s underlying objective is to provide users with the best possible search experience, so that users keep using the search engine. With a high volume of traffic, companies continue to buy PPC (pay-per-click) ads from Google.
So, what should you do to ensure the algorithms don’t affect your company website? Focus on the consumer in everything you do. Deliver value, information, and answers the end-user is in search of through your website’s content, including web pages, blogs, videos, infographics, and more. When you focus on the user, according to Google, all else will follow.
Sure, when Google rolls out an algorithm update they want you to know about, it’s good to pay attention. But if your website delivers the best possible user experience, you have little to worry about.
Is your website designed to help the user and provide the solutions visitors are looking for? Whether your content is lacking or your site’s design is outdated, the team at EBB Web Design can help. Let us take your website to new heights!Google+