Back in September, Apple launched its own mapping service – which wasn’t a big hit with users to say the least. Users complained, an Apple executive was fired, and Apple’s CEO issued a public apology. Luckily, it was revealed that Google’s Maps app has returned, and will be compatible with all iPod Touch and iPhones which run iOS 5.1 or higher.
Upon dropping Google Maps in September, Apple rolled out its own map service which was based on TomTom’s (a Dutch company) navigation equipment and digital map maker. The result was a map service that lacked the features offered by Google Maps, and was full or errors, making for very unhappy users.
Ultimately, a long-time lieutenant under the late Steve Jobs, was asked to leave Apple. In October, it was requested that Scott Forstall leave, partially due to his refusal to bear part of the responsibility for the failed mapping software.
The Apple Map did offer some amazing ‘flyover’ views of major cities, but lacked in many areas. Traffic information was limited, there were no public transit directions and other mistakes were evident – such as the fact that one city was sitting in the middle of the ocean.
Customers were frustrated with the mapping service, which eventually led to Tim Cook, Apple’s CEO, apologizing for the misstep the company took. In fact, Cook did something highly unusual – he directed unhappy customers to Google Maps and other rival services. Now that Google Maps are back for iPhone and iPod Touch users, hopefully things will calm down and users will be satisfied once again. There are some things that are just hard to improve on – and Google Maps is one of them.
Thinking of creating your own iPhone application? At E.B.B. Interactive, our iPhone app developers are passionate about helping you take your creative ideas and dreams to an exciting (and possibility profitable) new level! Contact us today to discuss your project.Google+