Since 2011, the Google Panda updates have rolled out in various degrees, some “big” updates, others barely noticeable. Just a few days ago, Google began rolling out Panda 4.0, what is believed by many to be a substantial update considering Google’s own Matt Cutts tweeted that it began rolling out on May 20th. Major brands have dropped for some search queries as well, including eBay, Retail Me Not, and Examiner. While it’s a bit more complex, what it really all boils down to — still — is quality content.
The Panda algorithm’s primary goal is to prevent sites with poor quality content (re-hashed content, duplicate content, too little content, or content that doesn’t deliver value to the reader) from rising to the top of search results.
What does Google’s Panda 4.0 update mean for online businesses? These has been a ton of “buzz” in SEO circles regarding this large update, and what it will mean for organic search and rank. Most experts believe it will affect about 7.5% of English search queries when all is said and done. The bottom line is this: Google wants people who use its search engine to get quality, relevant results, answers to their questions.
What is a small (or large) business to do to ensure the Panda 4.0 update doesn’t leave you at the bottom of the search results heap?
Update your website to ensure the content is high quality, and not stuffed with keywords. Keywords are still important, but content that is relevant, informative, and useful is more important.
If you don’t have a blog, start one. If you do, update it often. Every time you publish a blog post on your website, it adds a page of fresh content. Blogs are engaging and even entertaining, a great way to connect with visitors and explore various facets of your business.
Get involved on a social level. Social networks are important today, as Google takes into account your posts on these sites, and how often they get shared or commented on.
Ultimately, putting your customers’ online experience first and foremost will help you win the game with Google. Develop fresh, quality content, and do it often. Make sure your content is original, and delivers what visitors to your site are searching for. Keep your customers happy with a well-designed and highly functional website filled with great content, and you won’t have to worry about keeping Google happy.
At EBB Web Design, our Atlanta SEO team is cutting-edge and always on top of what is going on in the search engine optimization world. Let us help keep your website at the top of the search engine results!Google+