Not too many years ago, SEO was what took businesses both small and large to the top of the search engine results pages. While an effective SEO strategy is still critical to becoming more visible online, today it’s all about content marketing. In essence, content marketing is THE biggest element of a successful SEO campaign. So, what is content marketing, exactly?
To put it in basic terms, content marketing is the process of creating quality, valuable content and then publishing and distributing that content to relevant websites, social media platforms, blogs, your website pages, on video platforms such as YouTube, and more.
Content marketing can establish your company as one that is trusted and an authority in your industry. As a reputable Atlanta digital marketing company, we understand how essential creating informative, engaging content on a regular basis is to growing your business in terms of attracting new leads and converting those leads to customers. As you can imagine, the more quality content you can create and distribute to relevant channels around the web, the more successful you will become. Content can inform, engage, answer questions, provide solutions, alert readers to news within your industry or new products, even entertain.
How does content marketing play a role in search engine optimization?
Search engines, particularly Google, want to deliver the most relevant, quality results to users. By creating the best possible content and incorporating your company’s most important keywords/search terms in that content, the search engines will find your website when a user keys in those keywords. The better your content and the more it gets shared, liked, or plussed through social media channels and linked to from relevant websites or blogs, the higher your website will rank. Sounds simple, right? It really is, as long as you stay away from devious or “black hat” SEO practices, such as purchasing links or keyword stuffing, and really just concentrate on creating unique and great content. Don’t worry so much about churning out a bunch of low quality content at fast rates. One piece of great content will always trump 15 pieces of thin content or low quality content. Always have your audience in mind, and create content that they would find fun, engaging, and intriguing.
If you think growing your business with content marketing sounds like a winning plan, develop a plan to create content on a realistic schedule for your industry – whether that’s a truly amazing interactive program you create once a year, answering FAQ’s daily, or creating infographics quarterly. Avoid stealing or duplicating other websites’ content, don’t over-optimize for keywords but instead let them flow naturally into the content, and provide the reader with compelling, valuable information you would want to see if you were in the audience’s shoes. Content marketing is perhaps THE most important thing you can do today to make your business stand out, so get busy creating!
Need help with your digital marketing plan? At EBB Web Design, our team of professionals is results-driven. From web design and SEO to content marketing and web development, we do it all – and do it well. Contact us today, and watch your business shoot for the stars!Google+