If you’re an Atlanta company who’s had a website online for a while, you’ve probably heard (or maybe even done it yourself) of guest posting in order to build links back to your site – important for SEO. It’s vital to know that there’s a right way and a wrong way to go about this, and if you aren’t aware Google has recently issued a warning regarding the subject.
So, how do you go about building links through guest posts the right way so that you’ll benefit?
First, keep in mind that what Google is looking for is content that informs and educates the other site’s readers. It’s ALWAYS about quality and relevancy.
Google frowns big time on link schemes, so you never want to distribute content for the sole purpose of building dozens or hundreds of links back to your own site. Instead of large scale content distribution, take a more gradual approach.
Google has clear guidelines when it comes to content writing and distribution; some things you definitely don’t want to do include:
Publishing the same article on numerous sites, or publishing lots of articles on a handful of large sites. A decade ago, it was popular to write as many articles as possible for publication on sites like Ezine Articles, Go Articles, and other syndication sites. Not so today – don’t do it.
Packing your articles or content with keyword-rich links pointing back to your site. Keyword-rich links were once effective; today using them constantly will get you in trouble.
Creating articles or content that’s basically the same but spun using different words. You can write about the health benefits of pomegranates a hundred different ways, but it’s all the same in the end. Again, don’t do it.
Using content writers that aren’t familiar with or know nothing about the topic.
Guest posting can be a very good way to gain a following, build your brand, and increase traffic but it must be done right! No spammy links, and content that’s designed to educate and inform the reader, distributed to a few quality sites – that’s the key.
Content is everything online; it’s what the web is made of! For help with your marketing efforts (paid advertising, web design, social, or SEO) count on the team of Atlanta digital marketing pros at EBB Web Design.Google+