Sure, your web design may look phenomenal and strike every visitor as the most amazing website they’ve ever visited in terms of appearance – but could that same design be killing conversions? Anyone who’s surfed the web has landed on more than a few websites that left them with a bad taste in their mouth. As Hawaii web design experts, we want to help you avoid crushing conversions with what you believe (or have been told) is a “killer” website design.
Those video backgrounds look amazing – but if your page takes longer than two or three seconds to load, you can bet you’re losing visitors – and on-page time is a factor for search engines when ranking web pages. Sparse use of graphics, fewer typefaces, and optimized images will help the speed of your pages. Also consider whether images may affect loading time.
Popups are SO annoying, not to mention so yesterday. How many times have you visited a website for the first time, only to have what you’re attempting to read or look at blocked by a “sign up so you’ll never miss another post” message? You know how aggravating it is, so why would you do it to your own visitors?
Constantly chasing trends doesn’t work. You don’t want an outdated design, and it’s important to establish a brand style guide. While the latest trend may capture visitors’ attention and look “killer” for now, how long will it last? Choose your brand voice, typefaces, color palette, and other components that will work for design now and in the future when you decide to update your design. Having a brand style firmly established across not only your website but social media, email, and other marketing will ensure you stay consistent.
Confusing messages. Ever come across a website that makes you believe you can find a quote or pricing right on the site, only to learn you have to call for a quote? Not listing your prices is fine, but don’t use “bait and switch” tactics as you’ll quickly lose visitors. Be transparent and upfront – if your visitor will have to call for a quote, simply put “call us.” Visitors will know what to expect, and they won’t experience the frustration of trying to find just where those quotes or prices are. A temporary disconnect by visitors can cause a permanent disconnect when it comes to conversions!
Stand behind your claims. You have to provide proof that you can provide the product or service you claim, period. Today, consumers are suspicious of the web – no surprise given all the scams. Be sure you provide social proof of what you claim, whether through customer testimonials, social media shares, case studies, or even linking to other content that backs up what you claim.
A “killer” web design is great, but not when it kills your conversions. As a business owner, your goal is to increase leads and customers – not send them off to your competitors! At EBB Web Design, our Hawaii digital marketing professionals have what it takes to help you reach the level of success you expect, and deserve.Google+