Every Hawaii business owner with a website today knows that the Internet is a highly competitive arena – and that it’s tough getting to the top of the search engine rankings, converting visitors into leads, and keeping the attention of those who come to your website. Even if you’re #1 on Google for your most important search terms or keywords, it doesn’t mean visitors to your pages will convert. Sadly, many business owners simply don’t know what to do with visitors once they arrive at a page on their website. This means wasted time, effort, and money. What are the most common mistakes? Our Hawaii web designers have the answers.
The most vital information visitors are looking for isn’t obvious. What do those who visit your website want to know? What information are they looking for, and are your pages answering their most pressing questions? Simplicity is key when it comes to capturing (and keeping) visitors’ attention. On each web page, determine the one key piece of information you want your visitors to glean from your page, and say it clearly.
Your web page has too much “stuff.” It’s easy for those who browse your website to become distracted or confused. While you don’t want your pages to lack information, too much can lead to information overload. Visitors to your website should find what they are looking for within a few very short seconds – otherwise, they’re off to your competitors to find what they’re interested in.
It isn’t clear what action you want your visitor to take. Be sure your CTA’s, or calls to action are distinctly clear. Make it obvious what you want visitors to do, instead of recommending or suggesting.
Until your visitor follows your CTA, avoid sending them to another page. It’s important to keep visitors on your “money page,” otherwise they’re likely to become distracted and never return to sign up for your newsletter or a freebie, or to make a purchase.
You don’t communicate on a personal level. The pages of your website should speak to each visitor on a personal level. Make contact with you simple, use social media to let potential clients see that you are a caring, genuine person/business that desires to connect and build a relationship, make sure your content provides value and engages the visitor. Consumers today don’t want an encounter with a “website,” they want to feel the person behind the business is genuinely concerned about their needs and has a real solution.
If you are making any of the mistakes above, it could be costing you valuable leads and customers. At EBB Web Design, we’re Hawaii web design experts and we’re dedicated to helping you develop a business site that truly connects with prospective clients, helping you reach a higher level of success online. Contact us today for exceptional results!Google+