Every business needs a blog. not only for SEO purposes and freshening up content, but to build your brand, audience, and trust among loyal readers. The problem is, delivering high-quality content that isn’t the “same old, same old.” Did you know the quality of the content you create not only draws in customers and builds brand awareness, but also impacts how search engines view it and its placement in SERPs?
As an Atlanta digital marketing agency, we understand that quality can’t be judged totally on web searchers who read your blog and search engine placement. After all, metrics such as the number of relevant links your content attracts or ‘time on site’ are only determined AFTER your blog post is written!
So, how can you create killer content that you’ll know, without a doubt, is high-quality, BEFORE a human eye or search engine ever sees it?
Accuracy is critical. Any information you share when you create content for your blog should be factual, whether or not you’re an expert on the subject. There are plenty of resources that make it possible to research online to ensure accuracy, so don’t state your opinion as fact. Back it up.
Can your content be consumed on all devices? Accessibility is another ingredient that’s essential when creating high-quality content for your blog. People use all kinds of devices today, from tablets and smartphones to laptops and phablets. Your content should be accessible at any time, from anywhere – deliver an outstanding user experience, be fast to load, and mobile-friendly. Content also includes podcasts, videos, and infographics, so be sure to vary your content.
Does your content apply to your ideal customer – will they think it was developed just for them? Application is important, and those who read your blog article or watch your video love feeling that your brand knows them. Write content that answers questions, provides guidance, and takes your readers where they want to go.
Give them the trifecta. Readers of your blog want a solid takeaway; a quick piece of content or video that allows them to take action immediately. Your headline should reveal what you’re going to tell your readers. Your content should be concise and explain how your readers can get it done – make that decision, whatever “it” is your content is going to help the reader accomplish. The summary at the end should essentially just sum up what you’ve already told your reader – action steps, another key ingredient.
Authority makes your content resonate with prospects. From the actual content to the site you’re publishing it on, you (or whoever writes your content) should be qualified to write about the topic. People pay attention to content that makes a great point, or that allows them to achieve what they’re trying to achieve, after consuming your content. Content created by a credible source is vital, too.
Sure, it sounds like a lot of thinking, planning, and a lot of work. Like most other things, the more you do it, the easier it becomes. Creating high-quality blog content isn’t all that hard, but it does take some time – perhaps time you don’t have as a business owner. At EBB Web Design, our Atlanta marketing experts know the ingredients of high-quality content. Let us help you reach a higher level!Google+