While getting targeted traffic is one of the biggest problems many businesses face, converting that traffic into customers can be just as tough. At E.B.B. Interactive, we know that high quality content is essential for increasing conversion rates. With Google placing more importance on user experience for ranking websites today, it’s more important than ever to ensure you offer valuable, compelling content that captures your visitors’ interest and converts them into clients.
Why is high quality, original content so important?
Today, internet users are more savvy than ever – and they’re tired of finding the same old tired, rehashed content that seems to be on every site they visit. Unfortunately, many websites are heavy on the keywords and sales pitch, and light on valuable, useful – and unique – information. It’s critical that you set your business apart from the rest by offering content that’s fresh and provides your reader with substance.
How quality online content works to your advantage
Not only does great content that takes a fresh approach help with search engine optimization, it works to the advantage of your company in a number of other ways, including:
Smart, intuitive navigation
High quality content helps your visitors navigate your website, making it easier for them to buy. Intuitive navigation means that visitors never have to wonder how to get to the page they desire, whether it is another content page or a page offering your products. You want to strike the perfect balance between useful, informative content that entices your visitor to buy, and leading them to the purchase page without them having to navigate through a labyrinth of pages. This is particularly true when a visitor returns to your site, ready to buy.
Establishing your position as an authority in your industry
Nothing helps build your reputation as an authority in your industry more effectively than high quality content. Not only that, great copy that isn’t “stuffed” with keywords and that allows keywords to fall in a natural way, mixed with variations of those keywords, help in organic SEO. Communicating your expertise and providing relevant information about your services or products builds your readers’ trust, and helps grow your reputation as an authority.
Higher – and lasting – ranking in the search engines
High quality content is more important than ever before online, not only to convert your traffic into customers, but to achieve and maintain higher search engine rankings. Google has plainly stated that websites offering original, high quality content and that refrain from over-optimizing will be rewarded.
If you’re experiencing low conversion rates, consider taking a look at your content through fresh eyes. The old saying “content is king” has never been more true than it is today.
E.B.B. Interactive is a Hawaii SEO marketing firm that offers full service content marketing strategies. Call 877-323-0661 for a free quote!Google+