As experienced Honolulu digital marketing professionals, we know that if there is one thing that is constant on the Internet, it’s change! It’s easy to get stuck in a rut; change is hard for many of us. However, if you’re going to be successful online, change is essential – and inevitable.
Below we’ve included 4 great habits that will boost your digital marketing strategy. We think you’re going to like them!
- Watch what works for others in your industry. Regularly take a look at your competitors, particularly those whose websites are highly ranked. Are they consistent in publishing articles and blog posts? Is their content particularly valuable, engaging, or informative? Do they work to build a list of subscribers using compelling landing pages and calls-to-action? It’s vital to know what your competition is doing, and what’s working for them.
- Flex your creativity, jot down ideas. Creativity is key today in competing online. Try to generate a few marketing ideas each day, beginning with the result you want to achieve. Brainstorm, and jot down ideas as they come to mind. For instance, if growing your traffic is the goal, write articles on a more regular basis. Even though you may not implement every idea that comes across your mind, by writing them down you can act on some of them later.
- Engage in social media. Considering the number of people who now use social media on a daily basis, sharing relevant content and engaging with the community is vital! Develop a social media calendar so that you can engage on a regular basis and create content that people will want to share. About 1/2 of your content should be promotional, the other 1/2 informative or even entertaining.
- Write 1000 words every day. Why, you may ask? Today, visibility online is all about content marketing – sharing content that readers find useful, compelling, informative, that answers their most important questions. Search engines even favor websites and blogs with fresh content! Write 1000 words every day, whether in a blog article, social media post, newsletter, or other form of content – or any combination of the above!
These are a few relatively easy habits to get into, and the boost to your business is more than you can imagine! Developing even the smallest of daily habits will result in a solid foundation for online success.
At EBB Web Design we provide a wide array of services to boost your success online, including digital marketing services.Google+