If you’re starting up a new business, there are certain marketing tactics you should apply ASAP in order to put your company and its products/services in front of your target audience as quickly as possible. As a highly trusted Honolulu digital marketing company, we know that certain trends are hot in 2013, and essential for creating a name for your business online.
Here are some of the internet marketing trends we recommend you implement now:
Design. The design of your website is one of the most critical aspects of your online marketing strategy. Holding your audience’s attention is a must! Your website should be visually appealing, user-friendly, easy to navigate, and most importantly filled with valuable, engaging content.
Mobile. Considering nearly everyone has a smartphone, iPhone, tablet or other mobile device today, keep in mind that you must connect with potential customers in ways other than when they are on their desktop or laptop. More people than ever now search for products, companies, and services while on the go. Make sure your website is mobile-friendly!
Video. One of the fastest ways to create a buzz about your brand, products, or company is to create a video that captures the interest of potential customers. Why? Every single day, approximately 4 billion videos are viewed online – and nearly 70% of them are shared through social media.
Social media. While it’s certainly not a new trend, getting involved in social media is a must. Engage and communicate on Facebook, Twitter, LinkedIn and other social media platforms. Share exciting news or information about your company and products. Keep your communities updated – but also engage on a personal level and let your friends and followers get a glimpse of who you really are. Potential and existing customers feel special when they feel they are a part of your “inner circle.”
These are just a few of the hottest trends for new startups, but some of the most vital.
If you’re a new company trying to get your business “off the ground” online, let EBB Web Design help! Our Honolulu internet marketing services are outstanding; our top priority is to make your company visible online, thus increasing leads and customers.Google+