Unless you are highly knowledgeable regarding search engine optimization (SEO), it’s hard to know when your website drops in ranking whether it is because of the latest algorithm, or something that’s wrong with your site. As skilled Atlanta SEO professionals, we want to explain why this is just one more reason to let the experts handle the job of ensuring your website stays at the top!
It’s no secret that a lot of website owners are a bit paranoid considering all of the Panda and Penguin updates over the past couple of years. It seems like every other day, something else has changed. These updates were mostly related to providing users with quality in terms of content, and penalizing sites that were practicing underhanded SEO tactics such as over-optimization of keywords, building tons of links whether they were relevant or not, etc.
You have a quality website that’s informative, engaging, and to your mind, simple to navigate. So, what’s the problem? Why has your website taken a dive to the bottom of the heap? There are too many possible scenarios, but here are a few:
Broken links. Many site owners ignore links once on their website. The fact is, links going out of your website to another site may be “broken,” if the website you linked to has been taken down. Check all of your links to ensure they’re working. Try a tool like Xenu’s Link Sleuth to get the job done!
Errors in your sitemap. Using WordPress is a wonderful thing, but sitemap plugins that automatically generate a list of the URL’s of your website for submission to the search engines can be messed up, if you tick a wrong box! Human error can be catastrophic when it comes to search engine ranking.
Search engine (Google) algorithms. Search engines change their algorithms more often than people change underwear. Since it’s impossible to keep up with all of them, the best thing to do is ensure there are no human errors on YOUR part, and that you are following all of the latest rules in SEO that you’re aware of.
Canonical issues. Something as simple as a search engine indexing every comment URL on your website or blog can result in duplicate content issues. You may not even realize that a URL is generated when people comment on your site. As far as search engines, only your original post should be indexed. Search engines are complex, so understanding how they work can be confusing. Suffice it to say that when it comes to search engines, you only want one copy of a page to be found with specific content and meta descriptions.
There may be other reasons your website has dropped in the rankings that are unrelated to algorithms. Your competitors’ websites may be better in terms of amount and quality of content, or there may be issues with your server. Regardless of what the problem is, it’s always better to leave search engine optimization to those who specialize in it.
Having problems with your ranking, or need an Atlanta SEO firm who can implement effective SEO strategies from the get-go? Contact EBB Web Design today!Google+