If you’re in the real estate industry, having an online presence in the form of a website is critical to success. In most cases today, someone who is in the market for a home or property begins their search online. Even further, a custom website is vital if you want your company to stand out from the competition, which of course you do! Maybe you’re familiar with the term “IDX,” but what does that mean in relation to your website?
IDX stands for Internet Data Exchange, and is a system that makes it possible for members of an MLS, or multiple listing service, to integrate MLS database listings into their own real estate websites. As you can imagine, this is important for agents and brokers who want to display the most up-to-date and comprehensive data regarding properties on their own websites.
If you think back not too many years ago, those in search of a home or property couldn’t view real estate or search particular properties online without connecting with a Realtor, who at that time were the only ones who could access current data via the MLS. It was a cumbersome, time-consuming process that was made much simpler through IDX integration! Now, those in search of a rental property, parcel of land, home, condo, or other property can access listings from their own PCs or devices any time they like, without the need of constant communication with the real estate agent.
Getting into all of the many components is a bit complicated, but in the end, it’s highly beneficial to both consumers and real estate agents, who can share listings mutually.
As custom website designers catering to the real estate industry, we want our clients to understand the process of developing a custom site and IDX integration. While we won’t go into the technical details here, we are dedicated to explaining the process during the development and design stage so that real estate agents and brokers have a clear understanding of how their websites function.
EBB Web Design clearly understands the importance of custom real estate web design over template-based models. You have one opportunity to make a great first impression, and our websites provide the best possible user experience, while encouraging new leads and new clients. Contact us today to learn more about our web solutions for Realtors.Google+