Whether yours is a small business, large corporation, or you’re an online marketer who makes money through ad revenue and affiliate products, it’s important to show your website the love on occasion. What do we mean? As an Atlanta website maintenance firm, we know the dangers of a website becoming stagnant. Many business owners think having a website designed and implementing a little SEO is all it takes. When it’s your company’s online visibility at stake, there is no ‘set it and forget it.’
Maintaining your website is essential for attracting new customers and holding their interest. It’s also vital for keeping in good standing with the search engines. So, what are the most important reasons to practice ongoing maintenance?
Maintain and build targeted traffic. It’s important to review your keywords on occasion, as the terms and phrases people use may change over time depending on your industry. If few people are still searching on those terms you crafted your content around, your traffic will drop substantially.
Keep potential leads and customers on your pages. What’s worse than someone visiting your website or blog to find that the most ‘recent news’ is two years old? Review your pages to ensure the content is up-to-date, and if you have a blog, update it often. Also check the copyright date in the footer, and make sure there are no special deals on your site that expired several months or even a year ago. Not updating your content can give visitors a bad first impression.
Give search engines what they want. Search engines, particularly Google, love fresh content. A website that stays the same for months or years on end will drop in ranking. The more frequently you update the content on your website, the more often search engine crawlers will crawl it. This means improved rankings, and additional opportunities to rank for keywords you may not have been targeting in the beginning.
Because we specialize in website design and maintenance in the Atlanta area, we also realize the importance of keeping up with current technology. It’s usually easier and more cost-effective to accommodate new technology in ‘baby steps’ over time, than to give your website a complete makeover only once in a blue moon.
Need help maintaining your company website so that you remain relevant and enjoy a highly visible online presence? Contact EBB Web Design today, and let our Atlanta website maintenance team put our skill and experience to work for you!Google+