Not too long ago, most people who were building an online business or taking their “brick and mortar” business online focused almost solely on search engine optimization (SEO). Today, SEO alone won’t get the job done. When potential leads or customers arrive at your website, what will they find? Content that lacks value, or that does little to convert traffic? Navigation that’s difficult to follow? If you (or your website designer or SEO service) are focused solely on keywords, page optimization, density, etc., it’s time to open your eyes up to the big picture.
Web Design And SEO Go Hand In Hand
Unfortunately, many people, including so-called “professionals,” view website design and SEO as two separate things. The fact is, your web designer should be designing your website implementing sound SEO practices. Does your website include a sitemap? Do the graphics on your pages correlate to the words on the page, or do they clash? Do navigation links contain important keywords?
Think of search engine optimization and website design as two elements of online marketing that are simply extensions of each other. Content makes up the majority of your site, so make sure that while it is optimized for keywords (but not to excess), it delivers value to your reader and captures their interest. Graphics, headers, etc. should reinforce your content, and vice-versa. When all elements of your website “flow” seamlessly, your content informs the reader and invites them to “share,” and your offer is irresistible, conversions will soar.
SEO cannot be executed in isolation; integrate with social media for the biggest “bang”
Not into social media? It’s time to put your fears behind you and move into the modern world. If you focus most of your efforts on either SEO or social media exclusively, neither effort will be as effective as it would by combining the two. Search engines like Google and Bing DO use social media as one factor to determine rank today. Social signals like Facebook “shares” and Twitter “retweets” do factor into your overall success in search results.
Google guru Matt Cutts states that social media works to stimulate organic link popularity, so it’s time to get involved! If you’re tunnel-visioned on keyword optimization and content only, it’s time to expand your horizons.
If you have questions about SEO, or you’re wondering how we can help you with your overall online marketing efforts, contact us for a FREE consultation. No obligation!
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